Researchers at the University of Southampton have launched a unique, international project to look at the complex nature of identity, both in the real world and online.
The three year research study, which will investigate our 'Super-Identity', aims to tackle the issues associated with unreliable and counterfeit identification and provide a faster and more efficient way of combatting the problem.
Psychologist Dr Sarah Stevenage, Head of Psychology at the University of Southampton, who is leading the project, explains: 'The capacity to identify one another is vitally important. It underpins social dialogue, commercial transactions, individual entitlements to goods and services, and issues of legal and criminal responsibility. In today's society, each of these activities can take place both within the real world and the cyber world, making the concept of identity and the process of identification, more challenging than ever before."
Recent findings from the National Fraud Authority, which is part of the Home Office, estimate that the risks of identity fraud, and its knock-on effects, cost the UK more than £2.7 billion a year. Researchers hope the Super-Identity project, which is a collaboration between the universities of Southampton, Bath, Dundee, Kent, Leicester, Oxford, and Pacific Northwest National Laboratory (USA), will provide an enterprising and unique solution to this crime.
Dr Stevenage adds: "With the problems associated with identity-fraud becoming ever more of a financial burden to individuals and to society as a whole, we believe that the benefits from this research will be substantial. With better tools for human identification, we will be more able to successfully protect our personal privacy and data security, whilst improving our ability to identify the true suspect in crimes against society."
The assumption underlying the Super-Identity project is that whilst there may be many dimensions to an individual's identity - some more reliable than others - all should ultimately refer back to a single core identity or a 'Super-Identity'.
By collating real-world and online identities (such as measures of the face, walk, voice, or internet behaviour), the project seeks to find out how to recognise this core identity more effectively.
The first stage of the project is to define the set of identity measures across a diverse demographic population. In light of the potential impact upon our fundamental human rights, social, legal and ethical concerns cannot be ignored. As such these aspects shall also be examined, with particular attention paid to privacy and data protection issues. Once this framework is in place, extensive testing will be conducted to determine the accuracy and reliability of automated and human identification from each measure, and from the combination of measures, in order to provide an identity decision in which you can have confidence.